The new NBC News/Wall Street Journal survey shows Sarah Palin's popularity at an all-time low - just 25 percent of Americans have a positive opinion of her .. 53 percent a negative one.
When did the bottom fall out for Sarah?
Many people think her response to the shooting of Rep. Gabrielle Giffords was her Waterloo moment - when Palin got all defensive about putting Giffords in rifle crosshairs on her website, and showed little sympathy for Giffords and the other victims .. seeming to be more focused on herself.
It didn't even set well with her fellow Republicans.
I think that's when people finally realized that nothing matters to Sarah except Sarah.
Her spotlight stated fading and soon she morphed into a celebrity/reality TV figure .. even Republican voters stopped taking her seriously.
That prominent lefty blogger who declared his blog a Sarah Palin Free Zone would probably like to take the credit .. but she had as many fanatical followers as lefty critics.
Many of her fans saw Palin as a sex symbol who was also connected to violence .. she wore red hooker heels and talked a mean game about cross-hairs and killing. Tea Party men love this combination - sex and violence.
The Tucson shooting was the end of the fascination .. especially for old guard Republicans. Once the violence became real, she was exposed as hard-hearted and shallow.
Her Facebook and Twitter messages became sillier and extremely damaging, as if she needed more logs on the burning fire.
Palin's decline pretty much started right after the Republican Convention, when mainstream America discovered there was no there there .. but it took longer for conservative support to drop.
Resigning the governorship was a very big mistake .. if you're serious about holding a national office, you don't quit a state job that people have elected you to do.
I never thought for a minute that Sarah Palin was ever seriously going to run for President - I emphasize "seriously" - because as dim as she is, she’s smart enough to know that she doesn’t want all the work and responsibility that goes with the job.
So she quit her day job and devoted her attention to giving simple-minded sound-bite paid speeches, cameo appearances on Fox News, the TLC reality show .. and the book tours that got her out on the road, flying in private jets, and staying in nice hotels, all paid for by someone else.
The only way that Palin could keep riding the political/celebrity gravy train was to remain interesting enough to be considered a potential presidential candidate .. so she kept playing on the fears and prejudices of her base of Jerry Springer Republicans.
While Palin has been busy shooting herself in the foot, Michelle Bachmann and Donald Trump have stolen the affections of the true Tea Party believers.
Bachmann may be loonier than a squirrel on crack, but the Tea Party crowd adores her .. at least she's a bona fide politician. She is very serious about winning the nomination and the Presidency.
Gazillionaire Donald Trump has family jewels bigger than bowling balls, and he`s got name recognition .. he panders to the birthers only to get publicity for his TV show, not because he's serious about the Presidency.
Palin tried to recapture her base when she praised Donald Trump for bringing up the birther issue .. but it seems to be too little, too late.
Fox will probably dump her when her contract is up .. no one cares what she thinks anymore.
She's probably peeved that Michelle Bachmann is stealing her thunder .. but Palin still got what she was after .. a little power, lots of attention and oodles of money. She didn't lose .. all she wanted was to be a rich celebrity. That's all she ever wanted.